All posts by Matt Philleo
How Much Should You Charge for a Portrait?
One question I’m asked again and again is, “How much should I charge for a portrait?”
I was asked this question twice in the last two days, so I figure it would be good to answer this in an article.
As a professional portrait painter, I know that what I charge for my portraits affects my bottom line. If I don’t charge enough, I don’t make enough money to keep painting. If I charge too much, I might price myself out of the market.
Practical tips on how to price your acrylic portrait painting
You may be asking the same thing? What should you do?
There are many factors in pricing.
It depends how long you have been in business, the level of quality of your work, and how much detail will be in your portrait. I charge by the square inch. I have a pricing formula that I came up with where the price increases exponentially as you increase the size of the painting and add more detail (subjects)
Here is what I charge (as of 2019). I can’t say that it will work for you. (Please, DO NOT copy my prices. I am showing it just as an example. )
Acrylic Portrait from photo, commissioned paintings by Eau Claire portrait artist Matt Philleo, 2019 prices
A 16 x 20 with one person—I charge $850 for that. If there are 5 or more subjects (people, objects, detailed backgrounds, etc. ) in the portrait I charge $2,100. The reason I charge more is that it will take longer to paint all the extra detail.
But I have been painting for many years and my prices were less than half this amount when I started out painting portraits full-time, in 2014. Here is my price chart for that year.
Portraits from a photo, acrylic portrait by Eau Claire portrait artist Matt Philleo, 2014 prices
You can see my prices have almost doubled since 2014. And amazingly, at that time, I was struggling to get even one commission! I remember praying every day for a month for a commission, after doing all I knew to do to bring in some work. God did provide one eventually, but I need to learn to trust in Him and be patient. That’s a story for another day. 🙂
The point I’m trying to make is that charging less for your work does not equate to more sales. When I first started I thought I was going well to make minimum wage. That was foolish, because we aren’t painting 100% of the time and we have materials and marketing costs. My wife encouraged me to raise my prices. I was scared to, but it didn’t hurt my business at all. I have been raising them slowly, about 10-20% every year.
So, then, should you charge more at the onset and just watch the sales roll in?
No. It doesn’t work that way either. Charge a fair price for your work, be patient, keep doing portraits, don’t give up when it’s tough, and you will see the results. Raise your prices over time as you build up your clientele.
I try to get paid $50 an hour on my portraits. ( I don’t charge by the hour. This is what I average on my projects.)
Figure out what you’d like to get paid per hour. Then charge approximately 50% more because, as I mentioned earlier, you won’t be painting all the time (you’ve got other business-y things to do) and you have paint and brushes to buy.
Here are some more helpful tips in pricing your art.
1. First of all, create a price chart as I did. This is HUGE. Going to a client meeting to discuss a portrait without a price chart in hand is like going to a smorgasbord buffet line without a plate in hand. It’s going to be messy.
With a price chart all you need to do is ask your client what size they would like–roughly–and then show them a couple of options. You should know how many people will be in the portrait. You simply show them the chart and say, “an 16 x 20 with two subjects will be this much, and a 24 x 30 will be this.” You point to the prices and let the chart do the work.
Let them decide what they want.
There are no negotiations on the price. Because the client sees you have a precise criterion for what you charge—it makes sense—they will not quibble with your price. I can’t recall a time that’s ever happened to me.
Interestingly, I do remember a time when I negotiated my own price down. I offered my client a price that was lower than what I originally quoted. She took the lower price but looked at me strangely and the whole situation was awkward. And I needlessly lost money on the job. Ouch.
Don’t do what I did in that situation.
Quote your price and hold to it. Let them respond.
How to successfully price your portrait paintings
2. Then, once you have the client locked in on a price, encourage them to pay a down deposit on the spot. If you just give them a business card and let them walk away, chances are, you’ll lose the commission. Of course, if they need to discuss it with another decision maker, that’s fine. But get their phone number or email address so you can follow up with them.
Most of the time, however, they’ll be ready to make a decision if they indeed want a portrait, and not just merely curious.
You can tell them you need the deposit so that you’ll have them booked. That way you can get to their portrait faster.
A deposit is also very important because, with it, the client has “skin in the game.” They’re not as likely to back out of the project.
How much should you ask for a deposit? I ask for 25% up front. Some do 50. But I like 25, because it’s a little less risk for the client to take on, and it also gives me more incentive to finish the project. I get paid a larger amount at the end.
3. Never charge people more because you think they are rich, or less because you think they are poor. Just charge what you charge. Have a size for any budget. The price chart is your best friend. Then you can always point people to your price list and let it do the selling for you.
4. Don’t compete on price. It may be helpful to see what other artists are charging to gauge what you might be able to charge, but don’t make the mistake of thinking you have to beat other artists’ prices. You’re not Walmart. You’re an artist. People will purchase art from you, because they know, like and trust you. They appreciate your unique style, your experience, personality, your connection to them, and that’s a big part of why they will buy from you. So as long as they can technically afford your prices, they will pay them, even if Joe Artist down the street has prices 50% less than you.
5. Never deliver your painting without payment in hand. If you meet with the client personally to deliver the painting, let them know beforehand that you would like to exchange payment for the finished product on the spot. If you are shipping the painting, show them a proof image of the portrait. Once they approve it, ask for the balance to paid in full (along with shipping charges.) When they make payment, then promptly ship the artwork.
That’s it! Of course, there’s more nuances than this to pricing your work, but this article should give you some good information on how to do it, if you’re just starting out in acrylic portrait painting.
Let me know how this helps.
If you are an artist who does commissioned portraits, do you have any tips to share on how YOU price your work? Please share your thoughts in the comments below. 🙂
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
The 30-Minute Acrylic Portrait: “Young Man in White”
Thank you to everyone who left encouraging comments and kind words on my first episode of the “30-Minute Acrylic Portrait.” Now, it’s on to Episode #2.
For today’s portrait, I’ll be painting a picture of a young man dressed in white, named Mohammed.
Reference photo for 30-Minute Acrylic Portrait, used with permission from Ray Comfort at Living Waters Publications
How did I come across this photo?
Well, I was looking for interesting reference images to paint from, scouring the internet and couldn’t find much. Even stock photo sites like Pexels and Pixabay came up short.
Then I recalled a YouTube channel that I frequently watch (or have playing in the background as I paint): Living Waters.
On this channel, there are literally hundreds of videos of people being interviewed by Ray Comfort, a Christian author, evangelist and short movie producer. Every person is different and unique. I noticed the lighting on several of these interesting characters was fantastic, and the video quality high enough that I could grab some screenshots of the footage and then paint from them.
Living Waters YouTube Channel–reference photos for paintings, used with permission
Of course, I needed to get permission first.
So I contacted the ministry’s general email address, and got an expected automated response.
The next day, however, I got an unexpected call from Ray Comfort, granting me permission to paint portraits based on his videos. I was blown away by his generosity and thought this was also another confirmation from God to continue doing the series. I should have enough images to keep me busy for months, maybe even years. 🙂
So here we go.
Season 1, Episode 2 of the 30-Minute Acrylic Portrait…
As always, let me know what you think of this video. I encourage you to try this exercise for yourself. You don’t have to feel pressured to come up with a masterpiece. Just enjoy the process and see what you can do within half an hour.
Or you might just want to keep watching these videos for fun, sipping some coffee or tea. 🙂 Either way, thank you for watching, and I look forward to sharing more with you.
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Oval Vignette Acrylic Portrait Timelapse
It’s fun to paint a portrait using the acrylic glazing technique. Although it takes a little longer, it allows you the ability to build up some fantastic depth, color saturation, and shading.
In this painting I did toward the end of 2018, actually two 14″ x 20″ oval vignette bubble portraits, I demonstrate how the glazing technique works, in about nine minutes. If you would like to see the process, at a slower pace, with explanations of my technique, check out this post here.
And now for the 9-minute timelapse video…
Let me know how you enjoyed this video and if you have any questions on acrylic portrait painting, I’ll be happy to help.
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Paint an Acrylic Portrait in 30 Minutes
As a child, I was amazed as I watched “The Joy of Painting” host Bob Ross paint a beautiful landscape in less than 30 minutes. I was captivated by his gentle touch, his fast wet-on-wet technique, and the way he could totally put you at ease.
I can’t say I wanted to be just like Bob when I grew up, but he did help inspire me to paint.
Later on, I learned the more methodical glazing technique from Norbert Kox, where you apply layer after layer of translucent paint. It’s very time consuming, but it creates fantastic realistic effects. This is the style I have become known for.
But sometimes I just want to knock out a quick painting, have fun with it, and yet push myself.
Can I paint a somewhat respectable looking painting in half an hour?
If I do it often, will I get faster?
Could it help me paint faster, and more confidently in my “typical” more detailed portraits?
Could an exercise like this help YOU to do the same?
There’s only one way to find out.
So, with that, I’m launching a new series of videos, or something like a show called, “The 30-Minute Acrylic Portrait” Season One, Episode 1…
Let me know what you think of this video. Is it helpful? Interesting? Would you like to see more?
I’d love to hear back from you with your honest thoughts.
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Almost as Good as a Trip to the Art Museum
Recently, I was browsing a couple of my favorite YouTube channels, and a fellow portrait painter that I look up to, Mark Carder, mentioned this amazing free resource for artists on his vlog.
I checked it out and was excited.
I’m not sure if you live near an art museum or gallery, but in my opinion, nothing fuels inspiration more for realistic portrait painting than studying the works of the masters–like Rembrandt, Caravaggio, or Sargent. Seeing how they composed their paintings, chose their colors, applied their brushstrokes can encourage you to go higher with your own realistic painting skills. But most of us, even if we do have access to the museum, don’t have time to take the trip.
However, you can virtually take a trip to the museum with this free collection of high-resolution art images online.
I’ll tell you about it (and show it to you) in this video…
Let me know if you find this helpful!
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
How I Painted Two Bubble Frame Oval Acrylic Portraits, Step-by-Step
“How is my portrait project coming along?”
“Um, I haven’t even started it yet.”
“Oh. Could you do another one and get it done for me by Christmas?”
“Let me check. Sure.”
This is kind of how the conversation went when a client called me on a portrait project that I had scheduled out for a few months. I was backed up with commissions, and it was already well into December.
Do another portrait when I was already behind? Why not? I thrive on a little deadline pressure. I’ve got an extra reserve of midnight oil 🙂
So here are the portraits I created, two convex-oval 14″ x 20″ acrylic on canvas paintings. I decided to work on both at once. And I got them both done in time, too, by God’s grace!
Two oval acrylic portraits painted on vintage convex bubble frame prints, original custom portrait painted from photos for Steve Kristo, by Matt Philleo, Eau Claire artist, ©2018 Fine Art by Matt Philleo
And now I want to show you how I painted them. I’ll take you through the process from the colors I select for the palette, the first few layers, all the way to the completed painting.
How I Painted These Oval Vintage Acrylic Portraits
This tutorial is a work in progress, so I’ll be adding more videos in the future!
Keep in touch and I’ll let you know when I post the next one!
Let me know how this tutorial helps!
Have you ever painted on an oval canvas or unusual surface before? If so, leave a comment and tell me about it. Have a blessed day!
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Build Up Depth on Your Acrylic Portrait Backgrounds
Learn how to paint fantastic, cloudy-looking backgrounds for your acrylic portrait, using the glazing technique.
This kind of background will look great, match your colors, and yet allow the subjects to stand out. In this video, we’ll look at the beginning part of the process. This is based off a commissioned portrait painting I did of three children, a 16 x 20, acrylic on canvas…
Acrylic portrait painting of three children, by artist Matt Philleo, 16 x 20, acrylic on canvas
The Video Lesson…
Let me know how this helps! If you have questions on your portrait painting, feel free to contact me ([email protected])
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Would you like to learn portrait painting from me in person?
I’d like to let you know that I’ll be teaching at the Chippewa Valley Cultural Association (Heyde Center for the Arts, Chippewa Falls, WI) on March 12-13, 10:30am-3:30pm, a two-day intensive acrylic portrait painting workshop. The class size is limited to 10 people to make sure I can give each student feedback and individual instruction. For more details, visit my events page here…https://realisticacrylic.com/paint-an-acrylic-portrait-with-me-in-2019/
Paint an Acrylic Portrait With Me in 2019!
Would you like to learn portrait painting from me in person?
I’d like to let you know that I’ll be teaching at the Chippewa Valley Cultural Association (Heyde Center for the Arts, Chippewa Falls, WI) on March 12-13, 10:30am-3:30pm, a two-day intensive acrylic portrait painting workshop. The class size is limited to 10 people to make sure I can give each student feedback and individual instruction.
Learn more/ register by clicking the image below…
Learn how to paint realistic acrylic portraits with a two-day intensive , held at the Heyde Center in Chippewa Falls, WI workshop by artist Matt Philleo on March 12-13, 10:30-3:30pm
If you live or will be in the St. Paul/ Minneapolis-Eau Claire, WI area around that time and would like to learn how to paint with me, I would love to see you then!
Or maybe you know someone that may be interested. Could you please let them know about this? Thank you so much! Let me know if you have any questions.
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Realistic Acrylic Portrait School, awarded 10 Top Acrylic Painting Blogs for 2019, by Feedspot.
8 x 10 Realistic Acrylic Portrait Timelapse
Just prior to Christmas, I finished this portrait of a local engineer.
I’d like to share the process with you in a time-lapse video. In this brief video, you’ll see very quickly how you can paint a realistic acrylic portrait using the glazing technique.
Would you like to learn how to paint like this, with individual lessons broken down and explained?
Learn How to Paint Acrylic Portraits With My Free Mini-Video Course!(The lessons show me painting a different picture, but the technique is the same. Enjoy! 🙂
Let me know how this helps.
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!
Why These Portraits Won the Contest
It is my privilege every week to judge entries for the Realistic Acrylic Portrait School Facebook Contest.
The best 5-6 images get chosen to be included on the Header Image of our 6,000+ member group. But why do I choose the portraits that make it to the top?
In this brief video, I’ll go over the reasons why I awarded these portraits the prizes they received. I also discuss what could be done to improve them.
You can learn from these tips on what makes for a good portrait and how to improve your own.
Also, if you aren’t currently a member of the Realistic Acrylic Portrait School Facebook group (it’s free to join), you should be! Here’s why…
- Get help on your portrait from myself and fellow artists when you feel stuck.
- Share your artwork with others and get inspired to paint more, by seeing what your fellow artists are doing.
- Enter a portrait into the weekly contest, get your work featured, and win a prize!
Join the Realistic Acrylic Portrait School Facebook Group
See you inside the group! Let me know how these tips help, and of course, if you have any questions.
Yours for better portraits,
P.S. Did you find this post helpful or encouraging? If so, send it on ahead! Let others know with the share buttons below. I’d love to hear your comments. Thank you so much! Also, do you have a question on acrylic portrait painting you’d like answered? Let me know, and I’d be happy to help!